During a bespoke fitting, current Boston Celtics coach, Doc Rivers, was being interviewed by PressPassTV as they were profiling the clothier, ECC Life & Style, who furnishes Doc with his custom suits. The interviewer asked Doc, So what do you like about custom? Doc gave a response that was similar to how most people would have responded with, Well, I have a strange body. I have big thighs! Big butt! I have long arms! He later says that, It's tough for me to buy off-the-rack. I've tried, and I have and it just doesn't look right. Besides, once you go custom it's like going first class. You can't go back; it's really tough!
When an off-the-rack high fashion designer, like the ones you see showcase the new line during fashion week in NYC, creates clothing they typically begin with a very specific set of measurements. For instance, in the case for men the nine heads model, meaning that the body's proportion is equivalent to nine heads, is the bench mark that is typically used.
This essentially translates to a generic male form that is 6 ft tall, 155 pounds, and with a 38 in. chest & 29 in. waist. All other sizes are then proportioned from this model. Although, the clothing is presented in a very glamorous and stunningly beautiful manner, in most cases the proportion of the sizes will not reflect the true sizes of the general population.
On the other hand, most off-the-rack brands that are found in local retailers across the country are cut for the masses. With that being said, they make every attempt to maximize their potential customer base by producing a much more safe cut, which means whether you're an individual who has an evenly proportioned body, a long torso with short legs, or a short torso with long legs, if your chest measurement is 42 in. that 42R is cut with the general population in mind no matter what your body proportion may be.
The end result is a suit that just doesn't fit quite right, which in turn will cost you more in the long run due to further alterations. Just as Doc Rivers pointed out with his response to the question what do you like about custom, individuals come in all shapes, sizes, personalities, and lifestyles.
Owning custom tailored clothing, in particular, custom tailored business attire provides one with a level of comfort that cannot be found with off-the-rack clothing. Not solely because it better fits your body, but more importantly, it better fits your personality.
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